Lisbon Heritage Hotels, our service providers and business partners will make our best to implement and maintain physical, electronic and procedural security measures to protect your personal data according to legal personal data protection requirements applicable in the European Union (General Data Protection Regulation).

1. Information we may collect about you

We will collect and process all or some of the following personal information about you:

1.1 Information you provide to us personal information that you provide to us such as when you complete a form on our Website, including but not limited to, your name, email address, phone number, country and company.

1.2 Correspondence and other communications if you contact us by telephone, letter or by email, we will typically keep a record of that correspondence or communication;

1.3 Survey information and feedback we may also ask you to complete surveys that we use for research purposes or to provide feedback that we use to develop and improve our product and service offering.  In such circumstances we shall collect the information provided in the completed survey/feedback request;

1.4 Website and communication usage details of your visits to the websites and information collected through cookies and other tracking technologies including, but not limited to, your IP address and domain name, your browser version and operating system, browser language, access time, traffic data, location data, web logs, movements on the website, referring web site addresses and other communication data.  We may also collect information about the pages you view within the Website and other actions you take while visiting us. In addition, we may also use such technologies to determine whether you’ve opened an e-mail or clicked on a link contained in an e-mail.

1.5 Information from third parties we may also be provided with your information from other sources, for example from our affiliate companies or business partners.

2. Uses of your personal information

In this section, we set out the purposes for which we use personal information that we collect and hold.
2.1  To communicate effectively with you and conduct our business, including to fulfil your requests to respond to your contact request, your reservations at any LISBON HERITAGE HOTELS properties. To respond to your request for proposal or offer if you are interested in doing business with us or we may contact you if we are interested in doing business with you.
Use justification: contract performance, legitimate interests to enable us to perform our obligations and provide our services to you.

2.2  For research and development purposes to analyse your personal information in order to better understand your and our other clients’ services and marketing requirements, to better understand our business and develop our products and services;
Use justification: legitimate interests to allow us to improve our services.

2.3  To personalize your experience on our Website to collect statistics about our Website usage and effectiveness through the use of various technologies, and personalize your experience while you are on our Website, as well as tailor our interactions with you (see Section 6 below for further information).
Use justification: consent, legitimate interest to improve your user experience.

2.4  To monitor certain activities to monitor queries and transactions to ensure service quality, compliance with procedures and to combat fraud;
Use justifications: legal obligations, legal claims, legitimate interests (to ensure that the quality and legality of our services.

2.5  To inform you of changes to notify you about changes to our services and products;
Use justification: legitimate interests to notify you about changes to our service.

2.6  To ensure Website content is relevant to ensure that content from our Website is presented in the most effective manner for you and for your device, which may include passing your data to business partners, suppliers and/or service providers;
Use justification: legitimate interests (to allow us to provide you with the content and services on the Website.

2.7  In connection with legal or regulatory obligations. We may process your personal information to comply with our regulatory requirements or dialogue with regulators as applicable, which may include disclosing your personal information to third parties, the court service and/or regulators or law enforcement agencies in connection with enquiries, proceedings or investigations by such parties anywhere in the world or where compelled to do so. Where permitted and feasible, we will direct any such request to you or notify you before responding unless to do so would prejudice the prevention or detection of a crime.
Use justification: legal obligations, legal claims, legitimate interests to cooperate with law enforcement and regulatory authorities.

3. Transmission, storage and security of your personal information

3.1 In order to fulfil your requests, we may need to share or otherwise transfer your personal information within the HERITAGE group. Where appropriate we may also transfer your personal information to third parties, for example external event organizers or partner companies who may be in a better position to satisfy your request.

3.2 We may also share your personal information with our service providers who perform services on our behalf, for the purposes described in this Privacy Policy. We contractually require these service providers to use or disclose the personal information only as necessary to perform services on our behalf.

Security over the internet
3.3 No data transmission over the Internet or website can be guaranteed to be secure from intrusion. However, we maintain commercially reasonable physical, electronic and procedural safeguards to protect your personal information in accordance with data protection legislative requirements.

3.4 All information you provide to us is stored on our or our subcontractors’ secure servers and accessed and used subject to our security policies and standards. Where you may request the access to your data at any time.

Data retention
3.5 Our retention periods for personal data are based on business needs and legal requirements. We retain personal data for as long as is necessary for the processing purpose(s) for which the information was collected, and any other permissible, related purpose. For example, we may retain the information you provided to us as long as necessary to provide you with the services you requested through our Website and until the time limit for claims which may arise from those services has expired, or to comply with regulatory requirements regarding the retention of such data. So, if we use your personal information for more than one purpose, we will retain it until the purpose with the latest period expires; but we will stop using it for the purpose(s) with a shorter period once that period expires.

3.6 When personal data is no longer needed, we either irreversibly anonymise the data (and we may further retain and use the anonymised information) or securely destroy the data.

4. Cookies policy

4.1 This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

4.2 Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

4 .3 Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

4.4 All web browsers allow you to check which cookies are on your hard drive, block all cookies or receive a warning every time a cookie is installed. In some cases, however, if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly. Below are the main ways in which the most popular browsers enable users to choose their cookie use options:

a) Internet Explorer: visit this page
b) Chrome: visit this page
c) Firefox: visit this page
d) Opera: visit this page
e) Safari: visit this page

If you are using a mobile device, you should consult the instruction manual for information on how to manage cookies. For further information on cookies and also on how to view the ones set on your device, how to manage or remove them, visit

5. Legal Entities

Javan – Hotelaria, Turismo e Imobiliário, Lda – VAT: 503 184 012

Anunciada – Hotelaria, Turismo e Imobiliário, S.A. – VAT: 502 069 287

Tropihotel – Sociedade de Explorações Hoteleiras, Lda. – VAT: 500 426 970

Hoteis Plasa, S.A. – VAT: 500 135 363


1250-205 Lisboa